Albe geldenhuys biography of michael

12 Jun 2019 How homegrown USN became an international giant

Posted at 15:26h in Latest SA News by Brenda0 Comments

In 1999, ex-policeman Albé Geldenhuys started selling his own mixtures of nutritional supplements to generate extra income while working as a sales rep at a gym.

This side job became so lucrative that he registered it as a business, which has since become one of the world’s leading supplement brands.

finweek spoke to Geldenhuys about his journey in setting up the business.    

What did you do before you started USN?

Coming from a family of civil servants, I never dreamt of starting my own business.

Albe geldenhuys biography of michael jackson

I pictured myself climbing the ladder at the police force as my dad and granddad did before me.

After spending six years in the police service, mostly as a forensic artist, I hit a rut and decided to go into sales at what was then known as the Health & Racquet club in Hatfield.

What triggered your interest in the supp